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Suitability of selected industries for the use of virtual influencers

The survey ranks industries by virtual influencer suitability — from entertainment and technology to sports equipment, clothing and automotive.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/25/2025 - 11/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,106 people interested in sports (top 2 on 4-point scale)
Question
Question
In your opinion, which industries are best suited to the use of virtual influencers? (multiple answers possible; aided answers)