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Supermarket chain with the most attractive customer loyalty program
The survey ranks German supermarket chains by loyalty program appeal among shoppers — Rewe, Lidl, Edeka and Aldi compared head to head.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,498 total population surveyed
Question
Question
Which of the following supermarket chains do you think has the most attractive loyalty program? (multiple answers possible; aided answers)