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The importance of direct communication between donation organizations and donators in a generational comparison
The survey compares how donor communication importance shifts across generations — from Gen Z to Baby Boomers.
The survey compares how donor communication importance shifts across generations — from Gen Z to Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=683 people interested in sports (top 2 on 4-point scale) who currently donate or will donate to charity organizations in comparison with n=131 Gen Z, n=232 Gen Y, n=213 and n=107 baby boomer
Question
Question
How do you rate the importance of direct communication (e.g. reports on goals achieved, distribution of your donations to projects, etc.) between donation organizations and you as a donor?