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Top 10 usage of selected clothing brands by income
The survey contrasts clothing brand usage between low- and top-earners — from Levi's and s.Oliver to Calvin Klein, BOSS and The North Face.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=441 Low-Earner (<3,000*), compared to n=230 Top-Earner (>4,000€*) interested in sports (top 2 on 4-point scale; *net household income)
Question
Question
Which of the following brands have you used before? (aided answers)