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Top 15 preferred car manufacturers for buying, financing or leasing a new car in the last 12 months in the U.S. by income (as of 2022)
The survey contrasts car brand preferences by income group — BMW leads among low earners while Ford tops high earners, with Acura and Cadillac exclusive to the top tier.
The survey contrasts car brand preferences by income group — BMW leads among low earners while Ford tops high earners, with Acura and Cadillac exclusive to the top tier.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/27/2022
Survey country
Survey country
USA
Sample
Sample
n=87 low earner (<3,000$*), compared to n=99 top earner (>5,000$*) among n=294 interested in sports from the U.S., who have purchased/financed/leased a new car in the last 12 months; *net household income
Question
Question
Which car manufacturer did you choose? (aided answers)