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    Top 15 sectors with the most sports sponsorship deals in Germany between 2023 and 2025

    The ONE8Y data ranks German sports sponsorship sectors by deal volume and frequency — from business services and beverages to clothing and financial services.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Survey period

    Survey period

    01/01/2023 - 08/18/2025

    Survey country

    Survey country

    Germany

    Sample

    Sample

    5,366 deals analyzed in Germany

    Question

    Question

    Which sectors have the most sports sponsorship deals in Germany?

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