Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Usage of customer, discount or bonus program cards by income
The survey contrasts loyalty card adoption between low-earners and top-earners — from Payback to other discount and bonus program cards.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/28/2022
Survey country
Survey country
Germany
Sample
Sample
n=469 low earner (<3,000€*) interested in sports, compared to n=250 top earner (>4,000€*) interested in sports
Question
Question
Do you own and use a customer, discount or bonus program card? (aided answers)