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Usage of the brand Lidl by age, gender
The survey breaks down Lidl's grocery retail usage across gender and age — comparing young adults (16–24) against Best Agers (50+).
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
03/11/2021
Survey country
Survey country
Germany
Sample
Sample
n=1,004 interested in sports, compared to n=497 male, n=507 female, n=123 young (16-24 years), n=367 best ager (50+ years)
Question
Question
Which of the following grocery retail companies have you used? (aided answers)