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Use of fitness supplement brands across target groups
The survey compares fitness supplement usage rates across target groups — Gen Z, Best Agers and sport-interested consumers — for brands like MyProtein, ESN and foodspring.
The survey compares fitness supplement usage rates across target groups — Gen Z, Best Agers and sport-interested consumers — for brands like MyProtein, ESN and foodspring.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/10/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,980 people interested in sport in Germany (top 2 on 4-point scale), n=528 Gen Z and n=308 Best Ager 55+
Question
Question
Which of the following brands that you are familiar with have you personally used? (Multiple answers possible; aided answers)