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Willingness to spend on in-app purchases in a target group comparison (USA)
The survey compares fitness supplement brand awareness across three groups — sports-interested adults, Gen Z, and Best Agers 55+ — covering GNC, Ghost, Weider and MyProtein.
The survey compares fitness supplement brand awareness across three groups — sports-interested adults, Gen Z, and Best Agers 55+ — covering GNC, Ghost, Weider and MyProtein.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/10/2025 - 07/15/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sport (top 2 on 4-point scale), n=784 Gen Z and n=918 Best Ager 55+
Question
Question
Which of the following fitness supplement brands are you familiar with? (Multiple answers possible; aided answers)