Willingness to spend on in-app purchases in a target group comparison (USA)

ONE8Y

07/10/2025 - 07/15/2025

USA

n=3,266 people interested in sport (top 2 on 4-point scale), n=784 Gen Z and n=918 Best Ager 55+

Which of the following fitness supplement brands are you familiar with? (Multiple answers possible; aided answers)