Willingness to spend on in-app purchases in a target group comparison (USA)

The survey compares fitness supplement brand awareness across three groups — sports-interested adults, Gen Z, and Best Agers 55+ — covering GNC, Ghost, Weider and MyProtein.

PREMIUM

Source

ONE8Y

Survey period

07/10/2025 - 07/15/2025

Survey country

USA

Sample

n=3,266 people interested in sport (top 2 on 4-point scale), n=784 Gen Z and n=918 Best Ager 55+

Question

Which of the following fitness supplement brands are you familiar with? (Multiple answers possible; aided answers)

More Statistics

Quality rating of fitness brands used, based on school grades in a country comparison view
Use of fitness supplement brands across target groups (USA)view
Awareness of fitness supplement brands across target groups view
Aided awareness of fitness supplement brands view
Use of fitness supplement brands across target groups view

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Willingness to spend on in-app purchases in a target group comparison (USA)

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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