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Willingness to buy jerseys with sponsor advertising among fans of Bundesliga clubs over time
The time series tracks how jersey sponsor acceptance among Bundesliga fans shifted across 18 clubs between May and August 2023.
The time series tracks how jersey sponsor acceptance among Bundesliga fans shifted across 18 clubs between May and August 2023.
FREE
Source
Source
ONE8Y
Survey period
Survey period
05/15/2023 - 08/23/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=3,060 people interested in soccer (top 2 on 4-point scale) and fans of the respective Bundesliga clubs, on 05/15/2023 (n=1,572) and on 08/23/2023 (n=1,488)
Question
Question
If you have decided to buy a jersey of your favorite soccer team. Which jersey would you prefer, given the same quality & price? ( aided answers)