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Willingness to invest in overnight or fixed-term deposits with direct banks in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
07/14/2025 - 07/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,536 total population surveyed, with n=1,958 people interested in sports (top 2 on 4-point scale), of which n=566 Gen Z and n=318 Best Ager 55+
Question
Question
Can you imagine investing in a call deposit or fixed-term deposit with a direct bank (a bank without a branch network, e.g., ING or DKB), or have you already done so?