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Aided awareness of direct banks in agenerational comparison
The survey compares bank aided awareness across generations — from Gen Z to Baby Boomers — covering ING, Sparda, DKB and Santander.
The survey compares bank aided awareness across generations — from Gen Z to Baby Boomers — covering ING, Sparda, DKB and Santander.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,044 total population surveyed, of which n=500 Gen Z, n=1,012 Gen Y, n=1,030 Gen X and n=502 Baby boomers
Question
Question
Which of the following banks do you know? (multiple answers possible; aided answers)