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Importance of branch availability when choosing a bank in a generational comparison
The survey contrasts how branch availability shapes bank choice across generations — from Gen Z to Baby Boomers.
The survey contrasts how branch availability shapes bank choice across generations — from Gen Z to Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,044 total population surveyed, of which n=500 Gen Z, n=1,012 Gen Y, n=1,030 Gen X and n=502 Baby boomers
Question
Question
How important is the availability of branches to you when choosing your bank?