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Willingness to pay for live TV/ streaming of a polo tournament
The survey breaks down willingness to pay for polo live content — contrasting full-tournament vs. single-day pricing across six price tiers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/02/2023 - 04/06/2023
Survey country
Survey country
Germany
Sample
Sample
n=332 interested in polo (top 2 on 4-point scale)
Question
Question
What price would you be willing to pay to watch an entire polo tournament live on TV/ stream? And what price would you be willing to pay to watch 1 day of a polo tournament (3 matches) live on TV/ stream? (aided answers)