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Willingness to pay for sustainable fan articles over time
The time series tracks how fan willingness to pay a premium for sustainable merchandise has shifted across two survey waves in 2022 and 2023.
The time series tracks how fan willingness to pay a premium for sustainable merchandise has shifted across two survey waves in 2022 and 2023.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/12/2022 - 08/23/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=4,135 people interested in soccer (top 2 on 4-point scale), on 09/12/2023 (n=1,973) and on 08/23/2023 (n=2,162)
Question
Question
Are you willing to spend more money for sustainable fan articles? (aided answers)