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Willingness to regularly consume plant-based meat alternatives
The survey compares plant-based meat alternative consumption intent across sports fans, soccer fans, and VfL Wolfsburg sympathizers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/20/2025 - 04/21/2025
Survey country
Survey country
Germany
Sample
Sample
n=810 people interested in sport who at least occasionally consume plant-based foods (top 2 on 4-point scale), with n=696 people interested in soccer (top 2 on 4-point scale), n=454 soccer fans (top 1 on 4-point scale) and n=20 VfL Wolfsburg sympathizers
Question
Question
Can you imagine consuming plant-based meat alternatives on a regular basis?