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Willingness to spend on sports among TAPs (technically advanced persons)
The survey compares willingness to spend on sports between TAPs and the general sports-interested population — a measurable gap between two distinct consumer segments.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Origin
Origin
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=3,664 TAPs (technically advanced persons)
Question
Question
What from this list here is so important to you that you are happy to spend more money on it? (here: sports; aided answers)