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ADAC's suitability as a sponsor in cycling



Source

Source


ONE8Y

Survey period

Survey period


08/21/2025 - 08/22/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,126 people interested in cycling (top 2 on 4-point scale)

Question

Question


On August 17, 2025, Hamburg once again became the cycling capital of the north. The ADAC Cyclassics 2025 offered top-class sport and goosebump moments. The ADAC has been the title sponsor of the Cyclassics Hamburg since 2025. How do you rate the ADAC's fit with cycling?

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