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Influence of ADAC involvement and well-known sponsors on the prestige of cycling races
The survey quantifies how ADAC involvement and well-known sponsors such as Škoda shape perceived prestige among cycling race audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/21/2025 - 08/22/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,126 people interested in cycling (top 2 on 4-point scale)
Question
Question
To what extent does the involvement of the ADAC contribute to increasing the prestige of the Cyclassics in Hamburg?; To what extent does a partnership with a well-known sponsor (such as ADAC or Škoda) generally increase the prestige of a cycling race?