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Aided characteristics of the ADAC in a target group comparison
The survey compares how ADAC brand attributes — Safety, Service, Mobility, Tradition and Innovation — differ between Gen Z and Best Ager 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/21/2025 - 08/22/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,126 people interested in cycling (top 2 on 4-point scale), with n=230 Gen Z and n=252 Best Ager 55+
Question
Question
What characteristics do you personally associate with the ADAC? (Multiple answers possible; aided answers)