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Aided perception of the sponsors of the ADAC Cyclassics 2025 in a target group comparison
The survey compares aided sponsor recall at the ADAC Cyclassics 2025 across cycling fans, Gen Z and Best Agers 55+ — from ADAC and Lidl to Dee.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/21/2025 - 08/22/2025
Survey country
Survey country
Germany
Sample
Sample
n=332 people interested in cycling (top 2 on 4-point scale) who followed the ADAC Cyclassics 2025, with n=86 Gen Z and n=54 Best Ager 55+
Question
Question
You have indicated that you have followed the Cyclassics 2025. Which of the following sponsors/partners did you notice during the Cyclassics? (Multiple answers possible; aided answers)