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Agreement with selected statements on the consumer behavior of fashion and clothing among sports fans
The survey contrasts fashion attitudes between sports fans and the general public — from premium sportswear brand preference to self-expression through clothing.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=6,717 sports fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics about fashion and clothing apply to you? (aided answers)