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Aided awareness, fandom and ownership of BMW's "M models" by age (in USA)
The survey segments BMW M model awareness, fandom and ownership across five age groups — from under-25s to 55-plus in the USA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2023 - 04/25/2023
Survey country
Survey country
USA
Sample
Sample
n=2,526 interested in sports (top 2 on 4-point scale)
Question
Question
Do you also know any kind of "M models" from BMW? Would you also describe yourself as a fan of the "M models" from BMW? Have you ever owned (bought or leased) a "M models" from BMW? (aided responses)