Aided awareness, fandom and ownership of BMW's "M models" by age (in USA)

Source

ONE8Y

Survey period

04/24/2023 - 04/25/2023

Survey country

USA

Sample

n=2,526 interested in sports (top 2 on 4-point scale)

Question

Do you also know any kind of "M models" from BMW? Would you also describe yourself as a fan of the "M models" from BMW? Have you ever owned (bought or leased) a "M models" from BMW? (aided responses)

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Aided awareness, fandom and ownership of BMW's "M models" by age (in USA)

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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