Aided awareness of the main sponsors of Bundesliga clubs in the 2024/25 season

The chart documents the aided awareness of main sponsors across Bundesliga clubs among people interested in soccer in Germany, surveyed in October 2024. Respondents were asked which companies they had noticed as a main sponsor during the 2024/25 Bundesliga season.

Deutsche Telekom and Red Bull share the top position, each recognized by 88% of respondents. Volkswagen follows at 84%. These three sponsors stand apart from the rest of the field. The next tier includes 1&1 at 75% and Indeed at 68%. From the midfield onward, awareness drops more steeply: Barmenia Versicherungen reaches 55%, SAP 54%, and Vonovia 46%. The lower end of the ranking is occupied by several sponsors clustered between 22% and 28% — among them Winamax, MHP, Matthäi, JobRad, and Reuter. Kömmerling also sits at 26%.