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Aided awareness of jersey sponsors in the 2026/27 2. Fußball-Bundesliga season in a target group comparison
The survey compares aided jersey sponsor awareness in the 2. Bundesliga across two fan groups — from Volkswagen and congstar to toolcraft.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/28/2026 - 09/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=994 people interested in soccer (top 2 on 4-point scale) and familiar with at least one of the brands mentioned, of which n=778 people interested in 2. Bundesliga (top 2 on 4-point scale)
Question
Question
Which of the following brands have you ever noticed as a jersey sponsor in the 2. Fußball-Bundesliga? (multiple answers possible; aided answers)