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Sympathy towards the jersey sponsors of the 2026/27 2. Fußball-Bundesliga season
The survey compares fan sympathy ratings across 18 jersey sponsors in the 2026/27 2. Bundesliga — from Volkswagen and famila to Vonovia and LEAG.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/28/2026 - 09/29/2026
Survey country
Survey country
Germany
Sample
Sample
People interested in soccer who are familiar with the respective company; base varies by brand (n=170 to n=939)
Question
Question
How likeable do you find the companies/brands you are familiar with?