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Aided awareness of selected brands for room fragrances and air fresheners in a target group comparison
The survey compares aided brand awareness for room fragrances among the total population vs. female and male soccer fans — Air Wick, Rituals, Glade and Yankee Candle.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, with n=928 male people interested in soccer (top 2 on a 4-point scale) and n=656 female people interested in soccer (top 2 on a 4-point scale)
Question
Question
Which brands of room fragrances or air fresheners do you know—even if only by name? (multiple answers possible; aided answers)