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Usage of selected brands for room fragrances and air fresheners in a target group comparison
The survey contrasts room fragrance brand usage across soccer fans — female, male and FC Bayern sympathizers — versus the total population, spotlighting Air Wick, Rituals and Glade.
The survey contrasts room fragrance brand usage across soccer fans — female, male and FC Bayern sympathizers — versus the total population, spotlighting Air Wick, Rituals and Glade.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 respondents from the general population among brand connoisseurs, with n=928 male people interested in soccer (top 2 on a 4-point scale), n=656 female people interested in soccer (top 2 on a 4-point scale) and n=578 sympathizers of FC Bayern Munich
Question
Question
Which brands do you currently use most often? (multiple answers possible; aided answers)