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Ownership of room fragrance and air freshener products in a target group comparison
The survey contrasts room fragrance ownership rates between the total population and soccer fans — split by female and male interest groups.
The survey contrasts room fragrance ownership rates between the total population and soccer fans — split by female and male interest groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, with n=656 female people interested in soccer (top 2 on a 4-point scale) and n=928 male people interested in soccer (top 2 on a 4-point scale)
Question
Question
Do you currently have any products for room fragrance or air freshening at home?