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Importance of selected aspects of room fragrances as fan products in a target group comparison
The survey differentiates how soccer fans prioritize room fragrance attributes — from original scent to limited editions — across Gen Z, females, males and Best Agers 55+.
The survey differentiates how soccer fans prioritize room fragrance attributes — from original scent to limited editions — across Gen Z, females, males and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,586 people interested in soccer (top 2 on a 4-point scale), of which n=656 female, n=928 male, n=420 Gen Z and n= 300 best agers 55+
Question
Question
What would be particularly important to you in a room fragrance as a fan product? (multiple answers possible; aided answers)