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Aided awareness of selected outdoor brands in the DACH region
The survey compares outdoor brand awareness across Germany, Austria and Switzerland — from Jack Wolfskin and Mammut to Arc'teryx and Victorinox.

The survey compares outdoor brand awareness across Germany, Austria and Switzerland — from Jack Wolfskin and Mammut to Arc'teryx and Victorinox.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/05/2022 - 09/07/2022
Survey country
Survey country
Germany, Austria, Switzerland
Sample
Sample
Total n=1,944 interested in sports (top 2 on 4-point scale) from Germany (n=971), Austria (n=486), Switzerland (n=487)
Question
Question
Which of the following outdoor brands are you familiar with, even if only by name? (Multiple answers possible; aided answers)