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Aided awareness of selected sports and event arenas among sports fans and the total population (status: Apr/2023)
The survey ranks German arena naming rights by aided awareness — comparing Mercedes-Benz Arena, SAP Arena and Lanxess Arena among total population vs. sport fans.
The survey ranks German arena naming rights by aided awareness — comparing Mercedes-Benz Arena, SAP Arena and Lanxess Arena among total population vs. sport fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/15/2023 - 04/17/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,445 total population, compared to n=626 sports fans (top 1 on 4-point scale)
Question
Question
Which of the following arena names have you heard before? (Multiple answers possible; aided answers)