Assessment of floor stickers as an advertising format in sports arenas

Source

ONE8Y

Survey period

03/03/2026 - 04/22/2026

Survey country

Germany

Sample

n=2,801 people interested in handball, basketball, volleyball or indoor hockey (top 2 on 4-point scale)

Question

Please evaluate the following statement: "Floor stickers are more eye-catching than sideboard advertising" ; "Floor stickers appear more innovative/modern compared to advertising boards" ; "I remember brands on the floor better than on the boards" ; "Floor stickers fit well into the overall image of the arena"

More Statistics

Perception of floor stickers at indoor sports events in a target group comparison view
Perception of floor stickers in different game situations in a target group comparison view
Perception of advertising spaces in sports arenas during sporting events in a target group comparison view
Perception of the LED glass floor at the Lidl Final4 / Cup Final 2026 view
Most noticeable advertising spaces in sports arenas in a target group comparison view

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Assessment of floor stickers as an advertising format in sports arenas

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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