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Assessment of floor stickers as an advertising format in sports arenas
The survey compares floor sticker visibility across game situations — handball, basketball, volleyball and indoor hockey fans side by side.
The survey compares floor sticker visibility across game situations — handball, basketball, volleyball and indoor hockey fans side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/03/2026 - 03/04/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,235 people interested in handball, basketball or volleyball (top 2 on 4-point scale)
Question
Question
Please evaluate the following statement: "Floor stickers are more eye-catching than sideboard advertising" ; "Floor stickers appear more innovative/modern compared to advertising boards" ; "I remember brands on the floor better than on the boards" ; "Floor stickers fit well into the overall image of the arena"