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Perception of advertising spaces in sports arenas during sporting events in a target group comparison
The survey compares arena advertising attention across handball, basketball, volleyball and indoor hockey fans — from active noticers to passive audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/03/2026 - 03/04/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,235 people interested in handball, basketball or volleyball (top 2 on 4-point scale), of which n=851 are interested in handball (top 2 on 4-point scale), n=881 are interested in basketball (top 2 on 4-point scale), and n=689 are interested in volleyball (top 2 on 4-point scale)
Question
Question
You have indicated that you are interested in handball, basketball, or volleyball. How much attention do you generally pay to advertising in the arena during a game? (aided answers)