Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Perception of advertising spaces in sports arenas during sporting events in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
03/03/2026 - 04/22/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,801 people interested in handball, basketball, volleyball or indoor hockey (top 2 on 4-point scale), of which n=851 are interested in handball (top 2 on 4-point scale), n=881 are interested in basketball (top 2 on 4-point scale), n=689 are interested in volleyball (top 2 on 4-point scale) and n=380 are interested in indoor hockey (top 2 on 4-point scale)
Question
Question
You have indicated that you are interested in handball, basketball, volleyball or indoor hockey. How much attention do you generally pay to advertising in the arena during a game? (aided answers)