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Associated values with sponsors in professional cycling in a country comparison
The survey contrasts which brand values cycling sponsors should embody across the USA and Germany — health & fitness, sustainability and tech innovation.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/15/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=2,040 people interested in professional road cycling (top 2 on 4-point scale), n=1,064 from Germany and n=976 from the US
Question
Question
What values should companies that sponsor professional road cycling represent? (Multiple answers possible; aided responses)