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Associations with Deutsche Bahn in a target group comparison
The survey contrasts Deutsche Bahn brand associations across five target groups — sports fans, basketball fans, Gen Z and Best Ager segments.
The survey contrasts Deutsche Bahn brand associations across five target groups — sports fans, basketball fans, Gen Z and Best Ager segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/22/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,606 total population surveyed, with n=1,110 people interested in sports (top 2 on 4-point scale) with n=594 people interested in basketball, n=346 Gen Z and n=214 Best Ager
Question
Question
What do you associate with Deutsche Bahn? (multiple answers possible; aided answers)