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Attitude toward paid subscriptions for apps and digital services
The survey breaks down how consumers split across frequent, occasional and non-subscribers — from regular adopters to those opting out entirely.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/01/2025 - 12/02/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,180 people interested in soccer (top 2 on 4-point scale)
Question
Question
What is your general opinion on paid subscriptions for apps or other services?