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Average terms of sponsorship partnerships in the automotive industry compared over time (2013-2023)

The time series tracks how average automotive sponsorship deal lengths have contracted from a 2015 peak across a decade — 2013 to 2023.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey period
Survey period
01/01/2013 - 06/20/2023
Survey country
Survey country
Global
Sample
Sample
n=13,491 analyzed sponsorship deals of the automotive industry from 2013 to 2023
Question
Question
What is the average length of sponsorship partnerships in sports from companies in the automotive industry from 2013 to 2022?