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Average terms of sponsorship partnerships in the technology industry compared over time (2013-2023)
The time series tracks how average tech sponsorship deal lengths in sports shifted between 2013 and 2023 — peaking briefly in 2014 before stabilising.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey period
Survey period
01/01/2013 - 06/20/2023
Survey country
Survey country
Global
Sample
Sample
n=4,860 analyzed sponsorship deals of the technology industry from 2013 to 2023
Question
Question
What is the average length of sponsorship partnerships in sports from companies in the technology industry from 2013 to 2022?