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Average terms of sponsorship partnerships in the hotel industry compared over time (2013-2023)

The time series tracks how average hotel industry sponsorship deal lengths evolved between 2013 and 2023 — peaking in 2016 before a decade-long decline.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey period
Survey period
01/01/2013 - 07/11/2023
Survey country
Survey country
Global
Sample
Sample
n=4,557 analyzed sponsorship deals of the hotel industry from 2013 to 2023
Question
Question
What is the average length of sponsorship partnerships in sports from companies in the hotel industry from 2013 to 2023?