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Average willingness to spend on plant-based nutritional products in selected target groups
The survey compares monthly plant-based food spending across sports fans, soccer fans, and VfL Wolfsburg sympathizers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/20/2025 - 04/21/2025
Survey country
Survey country
Germany
Sample
Sample
n=578 people interested in sports (top 2 on 4-point scale), of which n=548 interested in soccer (top 2 on 4-point scale), n=347 soccer fans (top 1 on 4-point scale) and n=22 VfL Wolfsburg sympathizers
Question
Question
How much money do you spend per month on plant-based food products?