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Reasons against the consumption of plant-based foods in selected target groups
The survey breaks down why consumers avoid plant-based foods across sports fans, soccer fans and VfL Wolfsburg sympathizers — from taste to price barriers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/20/2025 - 04/21/2025
Survey country
Survey country
Germany
Sample
Sample
n=320 people interested in sports (top 2 on 4-point scale), of which n=274 interested in soccer (top 2 on 4-point scale), n=166 soccer fans (top 1 on 4-point scale) and n=6 VfL Wolfsburg sympathizers
Question
Question
Why do you refrain from consuming plant-based foods? (multiple answers possible; aided answers)