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Consumption of plant-based foods in selected target groups
The survey compares plant-based food consumption across sports fans, soccer fans and VfL Wolfsburg sympathizers — from occasional to regular intake.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/20/2025 - 04/21/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,074 people interested in sports (top 2 on 4-point scale), of which n=894 interested in soccer (top 2 on 4-point scale), n=594 soccer fans (top 1 on 4-point scale) and n=34 VfL Wolfsburg sympathizers
Question
Question
Do you occasionally or regularly consume plant-based foods (e.g. tofu, plant-based milk, meat alternatives)?