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Awareness of crypto and trading platforms as sports sponsors in a country comparison
The survey compares crypto and trading platform sponsor awareness between Germany and the USA — from single-brand recall to multi-brand recognition.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=2,680 people interested in sports (top 2 on 4-point scale), of which n=1,252 in Germany and n=1,428 in the USA
Question
Question
Have you ever noticed that crypto / trading platforms appear as sponsors in sports (jersey, perimeter board, stadium naming, etc.)?