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Awareness of sponsorship involvement in the 2026 Tour de France and the 2026 Tour de France Femmes
The survey contrasts sponsorship awareness gaps between Lidl and Picnic as dual team sponsors across both the 2026 Tour de France editions.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=591 people interested in cycling (top 2 on 4-point scale) who are aware of the respective brand
Question
Question
Did you know that the following brands are team sponsors at both the 2026 Tour de France (men) and the 2026 Tour de France Femmes (women)?