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Brand image perception of Best Western Hotels & Resorts through sports sponsoring
The survey measures how sports sponsoring has shifted Best Western Hotels & Resorts brand perception — among all aware adults vs. basketball fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=498 people familiar with Best Western Hotels & Resorts sponsoring, with n=272 people interested in basketball (top 2 on 4-point scale)
Question
Question
How has sports sponsoring influenced your image of Best Western Hotels & Resorts?