Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Brand image perception of Best Western Hotels & Resorts through sports sponsoring
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=498 people familiar with Best Western Hotels & Resorts sponsoring, with n=272 people interested in basketball (top 2 on 4-point scale)
Question
Question
How has sports sponsoring influenced your image of Best Western Hotels & Resorts?