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Change in willingness to buy and spend on selected sport merchandise during UEFA EURO 2024
The survey tracks how jersey, flag and shoe purchase intent shifted across three match-day waves during UEFA EURO 2024 — from Scotland to Spain.
The survey tracks how jersey, flag and shoe purchase intent shifted across three match-day waves during UEFA EURO 2024 — from Scotland to Spain.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/15/2024 - 07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,901 people interested in soccer (top 2 on 4-point scale), on June 15th n=939, of which n=438 people with a high willingness to purchase (top 2 on 4-point scale), on June 24th n=872, of which n=294 people with a high willingness to purchase (top 2 on 4-point scale) and on July 5th n=1,090, of which n=372 people with a high willingness to purchase (top 2 on 4-point scale)
Question
Question
What is your current willingness to buy fan/sports merchandise?; Which of the following fan/sports merchandise do you intend to buy?; How much money do you intend to spend in total when buying fan/sports merchandise (in euros)?