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Willingness to spend on selected product groups and services in the sports sector
The survey breaks down spending intent across fan merchandise, stadium visits, Pay TV and gym membership — tracking where cuts outpace stability.
The survey breaks down spending intent across fan merchandise, stadium visits, Pay TV and gym membership — tracking where cuts outpace stability.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/10/2025 - 01/13/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,148 people interested in sports (top 2 on 4-point scale)
Question
Question
How would you rate your current willingness to spend on the following product groups and services in the sports sector compared to last year?