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Consumption frequency of international sports content on digital platforms in the USA
The survey contrasts international sports content consumption on YouTube, TikTok and Netflix — daily engagement among Gen Z vs. Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 07/10/2025
Survey country
Survey country
USA
Sample
Sample
n=3,266 people interested in sports (top 2 on 4-point scale) in the USA, with n=784 Gen Z (up to 30 yrs.) and n=918 Best Ager (55+ yrs.)
Question
Question
How often do you watch international sports content on platforms like YouTube, TikTok, Instagram or Netflix?